Following a successful collaboration at a number of events this year, Infigo Software and HP Indigo will be joining forces again to deliver live integration at Interpack Düsseldorf next week. Both companies have long promoted the huge opportunity there is for the packaging and label industries to print digitally, so Interpack is the perfect platform to demonstrate this in real-time, on the exhibition floor.

In an unusual move, the product demonstration will also be shown on a mobile phone to highlight the importance of delivering a user experience that’s fit for the digital first generation.

Infigo Software and HP have been blazing a trail with their automated, personalized packaging demonstrations this year, showing how Infigo’s Catfish e-commerce platform provides the portal to integrate with best in class hardware and software applications, and enable new levels of brand engagement. The latest live personalized packaging demonstration will show how packaging and label suppliers can gain a competitive advantage with the right digital print solution, enabling them to productize their offer and deliver excellent branding opportunities for their clients.

“Packaging and label personalization isn’t new – we all know the success some of our favorite household brands have had with personalization, following in the footsteps of the ground-breaking ‘Share a Coke’ campaign,” says Douglas Gibson, managing director. “However, many packaging and label suppliers have not yet adopted a digital print solution that will enable them to keep pace with the growing demand for short print runs, variable packaging solutions, on-demand personalized print, and exciting brand engagement opportunities. We believe now is the time to act to avoid falling behind, and Interpack offers the perfect opportunity to showcase how easy it is for companies to reinvent their packaging offer with the right strategic partnerships.”

Gibson continues, “Today’s demanding and dynamic digital world is driving a phenomenal rate of change in the printing and packaging industries. This brings with it a debate about the commoditization of digital print solutions, and we’re seeing suppliers looking for opportunities to turn this tide and enable them to successfully differentiate their proposition. This is something we’re very passionate about delivering, and what has led us to focus on developing value-added partnerships, integrations and product enhancements to enable our clients’ to avoid the pitfalls of commoditization, and instead productize their offering to win more business. There is possibly no other industry where this is more relevant than the packaging and labelling industries, as the nature of the product means they will always be reliant on offering new and innovative print solutions to create brand standout for their clients.”

The engaging demonstrations being showcased throughout this six-day event will show how the tailored, mobile optimized front-end user experience of Catfish and Infigo’s MegaEdit design tool allows users to quickly and easily personalize a product, even when they’re on the move. The print ready artwork will then be effortlessly output via the cloud-based production management solution, HP Print OS Site Flow. The personalized package will then seamlessly print on the HP Indigo 30000 digital press live on the show floor. Attendees to the event on May 4-10 will be surprised by the ease and speed with which this can be achieved, demonstrating the opportunity for businesses in this sector to revolutionize their offer.     

The demonstration at Interpack will show more than just fast and efficient personalization. Visitors to the HP stand in Hall 13 will be inspired by how easily digital print enables them to enter new markets and create new revenue streams. They will also see Infigo’s enhanced 3D preview tool deliver a true-to-life visualization of the end product, including finishing touches such as foiling, embossing, spot UV and coating. This creates a great user experience that enables end users to see the product at its best in the digital space, which is vital for brands competing to create stand out, particularly in the premium product sector. Presenting this via a mobile phone will be no mean feat, but it’s one that is key to communicating how the way we interact with companies is changing rapidly, and only those delivering a slick mobile experience will meet the needs of the digital first generation.   

Gibson goes on to add, “Our collaboration with HP shows how, together, we’re leading the pack in delivering complete solutions and an outstanding user experience. Giving visitors the ideas and tools that enable them to productize their digital packaging and label solutions will be the focus of our demonstrations at Interpack, and we’ll show how our partnership delivers greater efficiency, speed to market and new levels of brand engagement, which brand owners are demanding more and more. We’re excited for the future in this rapidly evolving industry.”